> For the complete documentation index, see [llms.txt](https://docs.ppcstorm.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ppcstorm.com/analytics-and-reporting/filters.md).

# Filters

We have created our data tables in a way that allows for maximum customization for you to manipulate the data in as many ways as you want! 

Layer as many different filters a you would like, at the same time, to really dig down in to the data. Below shows an example of utilizing 5 different data filters to show only search terms we would want to consider for potential mining.

<figure><img src="/files/avfty4i8wt66L4a9jq0r" alt=""><figcaption></figcaption></figure>

If you have a filter (or set of filters) you use often, you can SAVE the filter and give it a custom name. This is great to save some time when optimizing your accounts, and also keeping consistency - using the same filters each time you are optimizing helps you keep consistent and predictable growth.

<figure><img src="/files/TvlqiG5udWNTMoL1Os3e" alt=""><figcaption></figcaption></figure>

To load a previously saved filter, you can click on the blue 'LOAD' button, then activate the filter with the green 'activate' button to load the filter to the table.<br>

<figure><img src="/files/ckX0FIHQeZQyU05tX7QF" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Remember to give your filters a name that suits the purpose of the filter. The Criteria of the filter will show directly under the name you give it.
{% endhint %}