> For the complete documentation index, see [llms.txt](https://docs.ppcstorm.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ppcstorm.com/automations/automation-engines/acos-optimizer.md).

# ACOS Optimizer

(Currently only available at the keyword level)

Let PPC Storm do the heavy lifting - assess data constantly, and adjust bids daily according the goals you set for each keyword.

Set up the criteria that fits your business, and PPC Storm will do the rest!

*When will rules run based on schedule;*\
\
*- Daily: \~1am EST*\
*- Weekly: \~1am EST Saturday*\
*- Monthly: \~1am EST 1st of month*

<figure><img src="https://2515609120-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F4VOmyExdvCJMhEDPaADI%2Fuploads%2FVTUomAH38UBo0eHaOMYy%2Factivity%20logs.png?alt=media&amp;token=4a74551c-3cb6-4fe4-bc38-69eeb19060ce" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2515609120-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F4VOmyExdvCJMhEDPaADI%2Fuploads%2F8AYAe0AByfuD93zCc6az%2Fset%20new%20rule%20criteria%20-%20acos%20optimizer.png?alt=media&amp;token=46dddee0-6a8c-49a7-847c-471f1635f495" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2515609120-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F4VOmyExdvCJMhEDPaADI%2Fuploads%2FDQp75ptXpX8vhed2eGu1%2Fselect%20and%20edit%20rules%20-%20acos%20optimizer.png?alt=media&amp;token=0aaf09f4-ad29-4cfe-af20-de83624a6c20" alt=""><figcaption></figcaption></figure>